Introduction to Distribution Channels
Students explore the paths products take from producer to consumer, comparing direct and indirect distribution methods.
About This Topic
Students explore the paths products take from producer to consumer, comparing direct and indirect distribution methods.
Key Questions
- What is the difference between direct and indirect distribution?
- How does a company decide which distribution channel to use?
- Why is the concept of 'place' critical to a product's success?
Active Learning Ideas
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