Marketing · 15 topics · Ontario Curriculum Expectations
Marketing, uncovering evidence.
15 topics aligned to ontario curriculum Ontario Curriculum Expectations. This Grade 11 Marketing course introduces students to the fundamental concepts of product marketing, including the marketing of goods, services, and events.
Marketing Fundamentals
- The Marketing Mix (The 4 Ps)BMI3C - Core Concepts: Demonstrate an understanding of the fundamental concepts of marketing.
- The Product Life CycleBMI3C - Core Concepts: Explain the stages of the product life cycle.
- Consumer Behaviour and MotivationBMI3C - Consumers and Competition: Analyse the factors that influence consumer purchasing decisions.
Promotion and Advertising Strategies
- The Promotional MixBMI3C - Core Concepts: Describe the elements of the promotional mix.
- Advertising Mediums and DesignBMI3C - Core Concepts: Compare the advantages and disadvantages of various advertising media.
- Ethics and Trends in MarketingBMI3C - Trends and Issues: Analyse ethical issues related to marketing.
Research and Market Segmentation
- Primary and Secondary Market ResearchBMI3C - Marketing Research: Explain the stages of the marketing research process.
- Target Markets and Consumer ProfilesBMI3C - Consumers and Competition: Explain the concept of a target market.
- Competitive AnalysisBMI3C - Consumers and Competition: Identify the types of competition that businesses face.
The Marketing Plan
- Developing Marketing ObjectivesBMI3C - The Marketing Plan: Explain the purpose and components of a marketing plan.
- Pricing StrategiesBMI3C - Core Concepts: Describe various pricing strategies.
- Creating the Final Marketing PlanBMI3C - The Marketing Plan: Create a comprehensive marketing plan for a good, service, or event.
Product Development and Branding
Suggested Methodologies
Marketing, taught through active methods.
Not every active-learning method works on every topic. Here are four that tend to land hard in marketing.
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