The Role of Intermediaries
Students investigate the functions of wholesalers, retailers, and agents in the distribution process and how they add value to the supply chain.
About This Topic
Students investigate the functions of wholesalers, retailers, and agents in the distribution process and how they add value to the supply chain.
Key Questions
- What value do intermediaries add to the distribution process?
- How do retailers differ from wholesalers?
- In what scenarios would a business use an agent or broker?
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