E-commerce and Digital Distribution
Students analyze how the internet has transformed distribution, focusing on e-commerce platforms and direct-to-consumer models.
About This Topic
Students analyze how the internet has transformed distribution, focusing on e-commerce platforms and direct-to-consumer models.
Key Questions
- How has e-commerce disrupted traditional distribution channels?
- What are the logistical challenges of a direct-to-consumer online model?
- How do digital products differ from physical products in their distribution?
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