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Creating the Final Marketing Plan
Marketing · Grade 11 · The Marketing Plan · 5.º Período

Creating the Final Marketing Plan

Students compile their research, strategies, and promotional materials into a formal marketing plan presentation.

Ontario Curriculum ExpectationsBMI3C - The Marketing Plan: Create a comprehensive marketing plan for a good, service, or event.BMI3C - The Marketing Plan: Present a marketing plan effectively to an audience.

About This Topic

Students compile their research, strategies, and promotional materials into a formal marketing plan presentation.

Key Questions

  1. What are the essential components of an executive summary?
  2. How do all elements of the marketing mix work together in a final plan?
  3. How can a marketing plan be effectively pitched to stakeholders?