Marketing · Grade 11 · Promotion and Advertising Strategies · 4.º Período
Ethics and Trends in Marketing
A critical look at ethical issues in marketing, such as greenwashing, advertising to children, and the rise of influencer marketing.
Ontario Curriculum ExpectationsBMI3C - Trends and Issues: Analyse ethical issues related to marketing.BMI3C - Trends and Issues: Assess the impact of information technology on marketing.
About This Topic
A critical look at ethical issues in marketing, such as greenwashing, advertising to children, and the rise of influencer marketing.
Key Questions
- What are the ethical boundaries of advertising to children?
- How do consumers identify greenwashing?
- How has social media transformed traditional marketing?
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