Marketing · Grade 11 · The Marketing Plan · 5.º Período
Developing Marketing Objectives
Students learn to set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals for a marketing campaign.
Ontario Curriculum ExpectationsBMI3C - The Marketing Plan: Explain the purpose and components of a marketing plan.BMI3C - The Marketing Plan: Develop realistic marketing objectives for a specific product.
About This Topic
Students learn to set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals for a marketing campaign.
Key Questions
- What constitutes a SMART marketing objective?
- How do marketing goals align with overall business objectives?
- Why is it important to measure marketing success?
More in The Marketing Plan
Pricing Strategies
An examination of various pricing strategies, including penetration pricing, skimming, and psychological pricing, and their impact on profitability.
2 methodologies
Creating the Final Marketing Plan
Students compile their research, strategies, and promotional materials into a formal marketing plan presentation.
2 methodologies