Marketing · Grade 11 · Promotion and Advertising Strategies · 4.º Período
Advertising Mediums and Design
Students evaluate various advertising mediums (digital, print, broadcast) and the principles of effective advertisement design.
Ontario Curriculum ExpectationsBMI3C - Core Concepts: Compare the advantages and disadvantages of various advertising media.BMI3C - Core Concepts: Create effective promotional materials for a specific target market.
About This Topic
Students evaluate various advertising mediums (digital, print, broadcast) and the principles of effective advertisement design.
Key Questions
- What are the advantages of digital advertising over traditional print?
- How do marketers measure the reach and frequency of an ad?
- What makes an advertisement visually compelling?
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