
Press Conference
Historical figures face reporter questions
At a Glance
Duration
25–45 min
Group Size
12–35 students
Space Setup
Panel table at front with microphone area, press corps seating
Materials
- Character research briefs
- News outlet role cards (with bias angle)
- Question preparation sheet
- Press pass templates
Bloom's Taxonomy
SEL Competencies
What is Press Conference?
The Press Conference methodology is a high-engagement active learning strategy where students take on the roles of experts or historical figures to answer spontaneous questions from a 'press gallery' of peers. This approach works by leveraging social accountability and role-play to deepen content mastery, as students must synthesize information rapidly to respond to unpredictable inquiries. By shifting the teacher from the primary source of knowledge to a moderator, the strategy fosters a student-centered environment that prioritizes critical thinking and oral communication. It is particularly effective because it requires 'experts' to demonstrate high-level Bloom’s Taxonomy skills (specifically analysis and evaluation) while 'journalists' must practice inquiry-based learning by formulating investigative questions. Beyond content acquisition, the method builds essential soft skills such as public speaking confidence, empathy, and the ability to handle cognitive dissonance when faced with opposing viewpoints. It transforms passive reading or lecture material into a dynamic, social performance that increases long-term retention through the generation effect.
Ideal for
When to Use It
Grade Bands
Subject Fit
How to Run a Press Conference
Assign Roles and Topics
Divide the class into 'Expert Panels' (3-4 students) and 'Press Corps' (the remaining students), assigning each panel a specific perspective or historical figure.
Conduct Research Phase
Provide 15-20 minutes for experts to master their content and for journalists to draft investigative questions based on the lesson's learning objectives.
Set the Stage
Arrange the classroom with the Expert Panel at the front behind a table and the Press Corps in rows facing them to simulate a professional media briefing.
Deliver Opening Statements
Allow the Expert Panel to give a brief, 2-minute prepared statement outlining their position or key findings before opening the floor.
Facilitate the Q&A Session
Moderate the session as the Press Corps asks questions, ensuring that the experts rotate who answers and that follow-up questions are permitted.
Conduct a Fact-Check Debrief
Lead a whole-class discussion to verify the accuracy of the answers provided and clarify any misconceptions that arose during the role-play.
Research Evidence
Barkley, E. F., Cross, K. P., & Major, C. H.
2014 · Jossey-Bass Higher and Adult Education Series, 2nd Edition
The authors categorize role-play activities like the Press Conference as essential for developing perspective-taking and the ability to apply abstract theories to concrete, real-world scenarios.
Prince, M.
2004 · Journal of Engineering Education, 93(3), 223-231
This meta-analysis confirms that introducing activity into the classroom, such as interactive questioning and student-led discourse, significantly improves student engagement and long-term knowledge retention compared to traditional lecturing.
Topics That Work Well With Press Conference
Browse curriculum topics where Press Conference is a suggested active learning strategy.

Indigenous Resistance & Activism
Grade 10 · Canadian Studies

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Grade 9 · Canadian Studies

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Grade 11 · Canadian & World Studies

The Executive Branch & Prime Ministerial Power
Grade 12 · Canadian & World Studies

The Art of Persuasion
Grade 12 · French / Modern Languages

Inquiry Project: My Global Impact
Grade 7 · History & Geography

The Laurier Era
Grade 8 · History & Geography

Global Citizenship Challenge
Grade 8 · History & Geography

Presenting Research Findings
Grade 10 · Language Arts
Frequently Asked Questions
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Generate a Mission with Press Conference
Use Flip Education to create a complete Press Conference lesson plan, aligned to your curriculum and ready to use in class.