Marketing · Grade 11 · Promotion and Advertising Strategies · 4.º Período
The Promotional Mix
An overview of advertising, sales promotion, public relations, and personal selling as integrated marketing communications.
Ontario Curriculum ExpectationsBMI3C - Core Concepts: Describe the elements of the promotional mix.BMI3C - Core Concepts: Explain how businesses use the promotional mix to achieve their marketing goals.
About This Topic
An overview of advertising, sales promotion, public relations, and personal selling as integrated marketing communications.
Key Questions
- What are the elements of the promotional mix?
- How do public relations differ from advertising?
- When is personal selling most effective?
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