Identifying the Target Market
Entrepreneurship · Grade 12 · Market Research and Competitive Analysis · 2.º Período

Identifying the Target Market

Define and segment target markets using demographic, psychographic, and geographic data. Students will create detailed customer personas to guide their marketing efforts.

Ontario Curriculum ExpectationsExpectation C2.1: Identify and describe the target market for a proposed venture.Expectation C2.2: Develop customer profiles using demographic and psychographic variables.

About This Topic

Define and segment target markets using demographic, psychographic, and geographic data. Students will create detailed customer personas to guide their marketing efforts.

Key Questions

  1. How do businesses segment their potential customers?
  2. What is a customer persona and why is it useful?
  3. How does the target market influence product design?

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