Canada · Ontario Curriculum Expectations
Grade 12 Entrepreneurship.
This Grade 12 course equips students with the skills and knowledge to plan, develop, and manage a successful entrepreneurial venture. Students will analyse local and global market trends, develop comprehensive business plans, and explore the ethical and social responsibilities of modern entrepreneurs in the Canadian economy.
01The Entrepreneurial Mindset and Ecosystem
Students explore the characteristics of successful entrepreneurs and analyse the current business environment. They will evaluate how innovation and creativity drive economic growth in Canada and globally.
Examine the personal traits, skills, and motivations that define successful entrepreneurs. Students will assess their own entrepreneurial potential and risk tolerance.
Investigate techniques for generating innovative business ideas and solving market problems. Students will differentiate between a simple idea and a viable business opportunity.
Analyse the economic, social, and technological factors impacting new ventures in Canada. Students will explore the role of small and medium-sized enterprises (SMEs) in the national economy.
02Market Research and Competitive Analysis
Students learn to conduct primary and secondary market research to validate their business ideas. They will analyse competitors and define their target audience to establish a competitive advantage.
Learn the methodologies of primary and secondary research to gather actionable market data. Students will design surveys and analyse consumer behaviour.
Define and segment target markets using demographic, psychographic, and geographic data. Students will create detailed customer personas to guide their marketing efforts.
Evaluate direct and indirect competitors to identify strengths, weaknesses, and market positioning. Students will conduct a SWOT analysis for their proposed venture.
03Financial Planning and Resource Management
This unit focuses on the financial realities of starting and running a business. Students will project start-up costs, explore funding options, and develop basic financial statements.
Calculate the initial costs required to launch a venture and explore various financing options. Students will compare bootstrapping, bank loans, and venture capital.
Develop projected income statements and cash flow forecasts to ensure business viability. Students will learn the importance of liquidity in the early stages of a venture.
Plan the physical, human, and technological resources needed to operate the business. Students will design an operational workflow for their venture.
04Marketing Strategy and Sales
Students will design comprehensive marketing strategies to promote their ventures. They will explore digital marketing, branding, and effective sales techniques.
Create a strong brand identity and value proposition that resonates with the target audience. Students will explore the psychological impact of branding.
Apply the concepts of Product, Price, Place, and Promotion to a specific business idea. Students will design a cohesive marketing campaign.
Examine the sales process from lead generation to closing, and the importance of customer relationship management (CRM). Students will role-play sales pitches.
05The Business Plan and Ethical Leadership
In the final unit, students synthesize their learning into a comprehensive business plan. They will also examine the ethical, legal, and social responsibilities of modern entrepreneurs.
Compare different forms of business ownership and understand the regulatory requirements in Canada. Students will explore intellectual property protection.
Investigate the ethical implications of business decisions and the growing importance of social entrepreneurship. Students will design a CSR initiative for their venture.
Compile all venture planning components into a formal business plan and deliver a persuasive pitch. Students will receive feedback from peers and industry experts.