Entrepreneurship · Grade 12 · Market Research and Competitive Analysis · 2.º Período
Conducting Market Research
Learn the methodologies of primary and secondary research to gather actionable market data. Students will design surveys and analyse consumer behaviour.
Ontario Curriculum ExpectationsExpectation C1.1: Design and conduct primary market research.Expectation C1.2: Analyse secondary research data to identify market trends.
About This Topic
Learn the methodologies of primary and secondary research to gather actionable market data. Students will design surveys and analyse consumer behaviour.
Key Questions
- Why is market research crucial before launching a venture?
- What are the most effective methods for gathering consumer data?
- How do we ensure research data is reliable?
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Identifying the Target Market
Define and segment target markets using demographic, psychographic, and geographic data. Students will create detailed customer personas to guide their marketing efforts.
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Competitive Intelligence
Evaluate direct and indirect competitors to identify strengths, weaknesses, and market positioning. Students will conduct a SWOT analysis for their proposed venture.
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