Competitive Intelligence
Entrepreneurship · Grade 12 · Market Research and Competitive Analysis · 2.º Período

Competitive Intelligence

Evaluate direct and indirect competitors to identify strengths, weaknesses, and market positioning. Students will conduct a SWOT analysis for their proposed venture.

Ontario Curriculum ExpectationsExpectation C3.1: Analyse the strengths and weaknesses of potential competitors.Expectation C3.2: Determine a sustainable competitive advantage for a new venture.

About This Topic

Evaluate direct and indirect competitors to identify strengths, weaknesses, and market positioning. Students will conduct a SWOT analysis for their proposed venture.

Key Questions

  1. How do we identify direct and indirect competitors?
  2. What makes a competitive advantage sustainable?
  3. How is a SWOT analysis used in strategic planning?

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