Target Market and Marketing Strategy
Entrepreneurship · Grade 11 · The Venture Plan - Preparation and Marketing · 3.º Período

Target Market and Marketing Strategy

Students identify their target market and develop a marketing strategy using the 4 Ps. They will explore digital and traditional marketing methods suitable for a new venture.

Ontario Curriculum ExpectationsBDI3C Overall Expectation 2: Develop a marketing plan for a proposed venture.BDI3C Specific Expectation 2.2: Create a marketing strategy based on the target market.

About This Topic

Students identify their target market and develop a marketing strategy using the 4 Ps. They will explore digital and traditional marketing methods suitable for a new venture.

Key Questions

  1. How do entrepreneurs identify their target market?
  2. What are the 4 Ps of marketing?
  3. How can digital marketing be leveraged for a new venture?

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