Competitive Analysis
Entrepreneurship · Grade 11 · The Venture Plan - Preparation and Marketing · 3.º Período

Competitive Analysis

Students learn to identify direct and indirect competitors in their chosen market. They will conduct a SWOT analysis to establish a competitive advantage.

Ontario Curriculum ExpectationsBDI3C Overall Expectation 3: Analyse the competition for a proposed venture.BDI3C Specific Expectation 3.1: Conduct a SWOT analysis for a proposed venture.

About This Topic

Students learn to identify direct and indirect competitors in their chosen market. They will conduct a SWOT analysis to establish a competitive advantage.

Key Questions

  1. How do we identify direct and indirect competitors?
  2. What is a competitive advantage?
  3. How can a SWOT analysis guide business strategy?

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