Marketing · Grade 11 · Product Development and Branding · 3.º Período
The Product Development Process
Students trace the journey of a new product from idea generation and screening to commercialization.
Ontario Curriculum ExpectationsBMI3C - The Marketing Plan: Describe the steps in the product development process.BMI3C - The Marketing Plan: Explain the importance of innovation in product development.
About This Topic
Students trace the journey of a new product from idea generation and screening to commercialization.
Key Questions
- How do companies generate new product ideas?
- What is the purpose of test marketing?
- Why do many new products fail?
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