Marketing · Grade 11 · Research and Market Segmentation · 2.º Período
Target Markets and Consumer Profiles
Students learn to define specific target markets using demographic, psychographic, and geographic segmentation.
Ontario Curriculum ExpectationsBMI3C - Consumers and Competition: Explain the concept of a target market.BMI3C - Consumers and Competition: Create consumer profiles for a variety of goods, services, and events.
About This Topic
Students learn to define specific target markets using demographic, psychographic, and geographic segmentation.
Key Questions
- How do marketers create accurate consumer profiles?
- Why is market segmentation critical to a campaign's success?
- What are the key demographic variables?
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