Marketing · Grade 11 · The Marketing Plan · 5.º Período
Pricing Strategies
An examination of various pricing strategies, including penetration pricing, skimming, and psychological pricing, and their impact on profitability.
Ontario Curriculum ExpectationsBMI3C - Core Concepts: Describe various pricing strategies.BMI3C - Core Concepts: Calculate the break-even point and determine the selling price of a product.
About This Topic
An examination of various pricing strategies, including penetration pricing, skimming, and psychological pricing, and their impact on profitability.
Key Questions
- How do businesses determine the optimal price for a product?
- What is the difference between price skimming and penetration pricing?
- How does psychological pricing influence consumer perception?
More in The Marketing Plan
Developing Marketing Objectives
Students learn to set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals for a marketing campaign.
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Creating the Final Marketing Plan
Students compile their research, strategies, and promotional materials into a formal marketing plan presentation.
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