Entrepreneurship · Grade 12 · Marketing Strategy and Sales · 4.º Período
The Marketing Mix (The 4 Ps)
Apply the concepts of Product, Price, Place, and Promotion to a specific business idea. Students will design a cohesive marketing campaign.
Ontario Curriculum ExpectationsExpectation E2.1: Develop a marketing plan utilizing the 4 Ps.Expectation E2.3: Evaluate the effectiveness of various promotional strategies.
About This Topic
Apply the concepts of Product, Price, Place, and Promotion to a specific business idea. Students will design a cohesive marketing campaign.
Key Questions
- How do the 4 Ps interact to create a successful marketing strategy?
- What pricing strategies are most effective for new market entrants?
- How has digital media transformed promotional tactics?
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