Entrepreneurship · Grade 12 · Marketing Strategy and Sales · 4.º Período
Branding and Positioning
Create a strong brand identity and value proposition that resonates with the target audience. Students will explore the psychological impact of branding.
Ontario Curriculum ExpectationsExpectation E1.1: Develop a brand identity for a proposed venture.Expectation E1.2: Formulate a clear and compelling value proposition.
About This Topic
Create a strong brand identity and value proposition that resonates with the target audience. Students will explore the psychological impact of branding.
Key Questions
- What elements make a brand memorable?
- How does a value proposition differentiate a business?
- Why is brand consistency important across all channels?
More in Marketing Strategy and Sales
The Marketing Mix (The 4 Ps)
Apply the concepts of Product, Price, Place, and Promotion to a specific business idea. Students will design a cohesive marketing campaign.
2 methodologies
Sales Strategies and Customer Relations
Examine the sales process from lead generation to closing, and the importance of customer relationship management (CRM). Students will role-play sales pitches.
2 methodologies