Active learning ideas
Marketing is much more than just advertising; it is the process of creating, communicating, and delivering value to customers. This topic introduces the '4 Ps' of the marketing mix: Product, Price, Place, and Promotion. Students analyze how businesses use these elements to reach their target market and influence consumer behavior.
Activity 01
Small groups choose a popular Canadian brand and research how they use the 4 Ps. They create a digital presentation or poster showing how the product design, pricing strategy, distribution channels, and ads all work together.
What are the four Ps of marketing?
Activity 02
Students work in teams to develop a marketing plan for a new, sustainable product. They must define their target market and pitch their 'Promotion' strategy to the class, who act as potential investors.
How do advertising techniques influence consumer behavior?
Activity 03
Display various advertisements (print, social media, video) around the room. Students move from station to station, identifying the target audience and the specific persuasive techniques (e.g., emotional appeal, celebrity endorsement) used in each.
What makes a brand successful?
A few notes on teaching this unit
Watch Out for These Misconceptions
Marketing and advertising are the same thing.
Students often use these terms interchangeably. A 'Marketing Mix' sorting activity helps them see that advertising is just one part of the 'Promotion' P, and that product design and pricing are also marketing decisions.
A lower price is always better for sales.
Students often think the cheapest product wins. By comparing luxury brands with budget brands, they learn about 'prestige pricing' and how price can signal quality or status to certain consumer segments.
Methods used in this brief
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Students investigate the role of human resources, including hiring, training, compensation, and employee rights in the workplace.
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An introduction to basic accounting principles, financial statements, and the importance of tracking business revenue and expenses.
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