Activity 01
Inquiry Circle: The Glocalisation Audit
Groups choose a global brand (e.g., McDonald's, Netflix, Uniqlo) and research how it has adapted its products or marketing for the Singaporean market. They present their findings on how the brand balances 'global appeal' with 'local relevance.'
What are some different customs and traditions in Singapore?
Facilitation TipDuring the Glocalisation Audit, assign groups specific global brands or trends (e.g., McDonald’s, Starbucks, K-Pop) and ask them to trace how these have been adapted locally.
What to look forPose the question: 'How does the increasing popularity of global social media platforms like TikTok affect the practice of traditional Singaporean festivals?' Students should discuss specific examples of traditions being shared, adapted, or potentially overshadowed.