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Visual Communication and Design · Semester 2

Art in Advertising: Persuasion and Ethics

Students will critically analyze how visual elements are used in advertising to persuade audiences, discussing ethical considerations.

Key Questions

  1. Analyze how visual rhetoric is used to persuade consumers in advertisements.
  2. Critique an advertisement for its ethical use of imagery and messaging.
  3. Explain how cultural symbols are leveraged in advertising to appeal to specific demographics.

MOE Syllabus Outcomes

MOE: Visual Communication - G7MOE: Art in the Community - G7
Level: Primary 3
Subject: Art
Unit: Visual Communication and Design
Period: Semester 2

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