Activity 01
Deconstruct Your Favourite Brand
Students choose a product or brand they like or dislike (e.g., a smartphone brand, a food item, a clothing line). They then use a worksheet to break down their attitude towards it into the Affective (How does it make you feel?), Behavioural (How do you act towards it?), and Cognitive (What do you believe about it?) components.
Explain the A-B-C components of an attitude using a real-life example.
Facilitation TipEncourage students to use specific examples for each component to make the abstract model concrete.
What to look forUse a 'Think-Pair-Share' activity. Present a scenario, like a new school rule being introduced. Ask students to individually think about the A-B-C components of their attitude, discuss with a partner, and then share with the class.