Public Relations and Corporate Communication
Mass Media Studies · Class 12 · Advertising, Public Relations, and Corporate Communication · 4.º Período

Public Relations and Corporate Communication

Understanding the role of PR in building brand image and managing corporate communication during crises. Students simulate crisis management scenarios.

CBSE Learning OutcomesCBSE Class 12 Mass Media Studies, Unit 4: Advertising, Public Relations, and Corporate Communication - Chapter 2: Public RelationsCBSE Class 12 Mass Media Studies, Unit 4: Advertising, Public Relations, and Corporate Communication - Chapter 2: Corporate Communication

About This Topic

Understanding the role of PR in building brand image and managing corporate communication during crises. Students simulate crisis management scenarios.

Key Questions

  1. How does PR differ from advertising?
  2. What strategies are used in crisis communication?
  3. Why is corporate social responsibility important?

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