Media Planning and Marketing
Mass Media Studies · Class 12 · Advertising, Public Relations, and Corporate Communication · 4.º Período

Media Planning and Marketing

Examining the strategies behind media planning, buying, and the marketing of media products to maximize reach and impact. Students learn how to allocate media budgets effectively.

CBSE Learning OutcomesCBSE Class 12 Mass Media Studies, Unit 4: Advertising, Public Relations, and Corporate Communication - Chapter 3: Media PlanningCBSE Class 12 Mass Media Studies, Unit 4: Advertising, Public Relations, and Corporate Communication - Chapter 3: Marketing and Target Audience

About This Topic

Examining the strategies behind media planning, buying, and the marketing of media products to maximize reach and impact. Students learn how to allocate media budgets effectively.

Key Questions

  1. What is the process of media planning?
  2. How is the success of a media campaign measured?
  3. What factors influence media buying decisions?

More in Advertising, Public Relations, and Corporate Communication

Concepts and Functions of Advertising

An introduction to the principles of advertising, target audiences, and the psychological appeals used in ad campaigns. Students analyze successful Indian advertising campaigns.

2 methodologies

Public Relations and Corporate Communication

Understanding the role of PR in building brand image and managing corporate communication during crises. Students simulate crisis management scenarios.

2 methodologies