Concepts and Functions of Advertising
Mass Media Studies · Class 12 · Advertising, Public Relations, and Corporate Communication · 4.º Período

Concepts and Functions of Advertising

An introduction to the principles of advertising, target audiences, and the psychological appeals used in ad campaigns. Students analyze successful Indian advertising campaigns.

CBSE Learning OutcomesCBSE Class 12 Mass Media Studies, Unit 4: Advertising, Public Relations, and Corporate Communication - Chapter 1: Advertising ConceptsCBSE Class 12 Mass Media Studies, Unit 4: Advertising, Public Relations, and Corporate Communication - Chapter 1: Types of Advertising

About This Topic

An introduction to the principles of advertising, target audiences, and the psychological appeals used in ad campaigns. Students analyze successful Indian advertising campaigns.

Key Questions

  1. What are the primary objectives of advertising?
  2. How do advertisers identify and target their audience?
  3. What ethical guidelines govern advertising in India?

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