Media Studies · Year 13 · Active Audiences and Participatory Culture · 3.º Período
The End of Audience?
Critiquing Clay Shirky's 'end of audience' theory, looking at the blurring lines between media producers and consumers in the age of social media.
National Curriculum Attainment TargetsA-Level Media Studies - Audiences 4.3A-Level Media Studies - Theoretical Frameworks (Shirky)
About This Topic
Critiquing Clay Shirky's 'end of audience' theory, looking at the blurring lines between media producers and consumers in the age of social media.
Key Questions
- Is the concept of a passive mass audience obsolete?
- How does user-generated content challenge traditional media models?
- What are the economic implications of prosumerism?
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