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Advertising Campaigns
Media Studies · Year 10 · Analysing Print and Advertising Media · 2.º Período

Advertising Campaigns

An exploration of historical and contemporary advertising campaigns. Pupils will analyse persuasive techniques and the representation of gender in adverts.

National Curriculum Attainment TargetsDfE GCSE Media Studies: Advertising and MarketingAQA 3.2.1 Close Study Products: Advertising

About This Topic

An exploration of historical and contemporary advertising campaigns. Pupils will analyse persuasive techniques and the representation of gender in adverts.

Key Questions

  1. What persuasive techniques do advertisers use to engage consumers?
  2. How have gender representations in advertising changed over time?
  3. What is the role of the Advertising Standards Authority (ASA)?