The Marketing Mix
Business · Year 10 · Marketing and Customer Needs · 2.º Período

The Marketing Mix

Students explore the 4Ps of the marketing mix: product, price, place, and promotion. They will analyse how these elements are integrated to successfully market a product.

National Curriculum Attainment TargetsDfE GCSE Business Subject Content 3.2OCR GCSE Business 2.2

About This Topic

Students explore the 4Ps of the marketing mix: product, price, place, and promotion. They will analyse how these elements are integrated to successfully market a product.

Key Questions

  1. What are the four elements of the marketing mix?
  2. How does pricing strategy affect product perception?
  3. Why must the 4Ps work together?

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