Market Research
This topic covers the methods businesses use to gather information about their market. Students will differentiate between primary and secondary research, and qualitative and quantitative data.
About This Topic
This topic covers the methods businesses use to gather information about their market. Students will differentiate between primary and secondary research, and qualitative and quantitative data.
Key Questions
- What is the difference between primary and secondary research?
- When should a business use qualitative data?
- How does market research reduce business risk?
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