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The Art of Argument and Persuasion · Term 2

Analyzing Persuasive Techniques in Advertising

Deconstructing how advertisements use psychological appeals, imagery, and language to influence consumer choices.

Key Questions

  1. How do advertisers target specific demographics through their choice of imagery and messaging?
  2. Explain the ethical implications of using emotional manipulation in advertising.
  3. Compare and contrast the persuasive techniques used in print ads versus digital ads.

Ontario Curriculum Expectations

CCSS.ELA-LITERACY.RI.8.6CCSS.ELA-LITERACY.SL.8.2
Grade: Grade 8
Subject: Language Arts
Unit: The Art of Argument and Persuasion
Period: Term 2

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