The Power of Persuasion · Semester 1

Analyzing Visual Composition in Ads

Examining how elements like layout, color, and imagery convey messages in advertisements.

Key Questions

  1. Analyze how the visual composition directs the viewer's attention to the primary message.
  2. Evaluate the effectiveness of color psychology in influencing consumer perception.
  3. Explain how framing and perspective manipulate the viewer's interpretation of an image.

MOE Syllabus Outcomes

MOE: Visual Literacy - S4MOE: Reading and Viewing - S4
Level: Secondary 4
Subject: English Language
Unit: The Power of Persuasion
Period: Semester 1

Suggested Methodologies

Gallery Walk

Create displays, rotate and critique

30–50 min

Learn more about Gallery Walk

Think-Pair-Share

Individual reflection, then partner discussion, then class share-out

10–20 min

Learn more about Think-Pair-Share

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