Activity 01
Pair Dissection: Logos in Ads
Provide print ads or online clips. Pairs highlight evidence like stats or facts, then map reasoning chains from claim to support. Share one strong and one weak example with the class.
Why is logical consistency vital for a long-term persuasive argument?
Facilitation TipDuring Pair Dissection, assign partners ads from different mediums so students compare how logos adapts across formats.
What to look forProvide students with a short advertisement. Ask them to identify the main claim, list one piece of evidence used, and state whether the reasoning is logical or if a fallacy is present. They should briefly explain their choice.