The Power of Persuasion · Informational Writing

Visual Persuasion in Advertising

Analyzing the intersection of image and text in print and digital advertisements.

Key Questions

  1. 1How do color palettes influence the consumer's emotional response to a brand?
  2. 2What role does the placement of text play in directing the viewer's gaze?
  3. 3How are visual metaphors used to simplify complex product benefits?

MOE Syllabus Outcomes

MOE: Visual Literacy and Multimodal Texts - S2MOE: Reading and Viewing for Information - S2
Level: Secondary 2
Subject: English Language
Unit: The Power of Persuasion
Period: Informational Writing

Suggested Methodologies

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