The Power of Persuasion · Informational Writing

Ethos, Pathos, and Logos

An introduction to the three pillars of rhetoric and their application in contemporary media.

Key Questions

  1. 1How does an orator establish credibility when addressing a skeptical audience?
  2. 2Which emotional appeals are most effective in social awareness campaigns?
  3. 3Why is logical consistency vital for a long-term persuasive argument?

MOE Syllabus Outcomes

MOE: Persuasive Writing and Rhetoric - S2MOE: Reading and Viewing for Information - S2
Level: Secondary 2
Subject: English Language
Unit: The Power of Persuasion
Period: Informational Writing

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