Media and Digital Literacy · Vocabulary & Language
Advertising Techniques
Deconstructing advertisements to identify target audiences and persuasive strategies.
Key Questions
- 1How do advertisers use color and layout to grab attention?
- 2What hidden values are often promoted in lifestyle advertisements?
- 3How does the choice of celebrity endorsement affect brand perception?
MOE Syllabus Outcomes
MOE: Reading and Viewing (Visual Texts) - S1MOE: Language Use for Persuasion - S1
Level: Secondary 1
Subject: English Language
Unit: Media and Digital Literacy
Period: Vocabulary & Language
Suggested Methodologies
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