Persuasion and Influence: The Art of Argument · Persuasive Language

Rhetorical Devices in Advertising

Identifying techniques like slogans, emotive language, and celebrity endorsements in everyday media.

Key Questions

  1. 1How do advertisers appeal to our emotions to sell a product?
  2. 2What role does repetition play in making a message memorable?
  3. 3Can an advertisement be effective without using any words?

MOE Syllabus Outcomes

MOE: Reading and Viewing - P4MOE: Persuasive Texts - P4
Level: Primary 4
Subject: English Language
Unit: Persuasion and Influence: The Art of Argument
Period: Persuasive Language

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