Media and Message · Communication Design

The Art of Persuasion

Deconstructing advertisements and posters to understand how visual hierarchy guides the viewer's eye.

Key Questions

  1. 1What visual strategies are used to grab and hold a viewer's attention?
  2. 2How do color associations vary across different cultures and contexts?
  3. 3What is the ethical responsibility of a designer when creating persuasive imagery?

MOE Syllabus Outcomes

MOE: Advertising and Persuasion - S3
Level: Secondary 3
Subject: Art
Unit: Media and Message
Period: Communication Design

Suggested Methodologies

Ready to teach this topic?

Generate a complete, classroom-ready active learning mission in seconds.

Generate a Custom MissionBrowse Lesson Plan Templates

More in Media and Message

Typography and Emotion

Studying the anatomy of type and how font choices influence the psychological impact of a message.

3 methodologies

Social Advocacy Campaign

Applying design principles to create a cohesive visual campaign for a local environmental or social issue.

2 methodologies

Browse curriculum by country

AmericasUSCAMXCLCOBR
EuropeUKIEFRDEESITNLPTSE
Asia & PacificINSGAU