Entrepreneurship · Class 11 · Understanding the Market · 5.º Período
Market Environment
Introduces the micro and macro environmental factors that affect a business. Students will learn to conduct a PESTLE analysis to understand market dynamics.
CBSE Learning OutcomesCBSE Class 11 Entrepreneurship, Unit 5: Understanding the Market - Market: Concept and TypesCBSE Class 11 Entrepreneurship, Unit 5: Understanding the Market - Micro and Macro Market Environment
About This Topic
Introduces the micro and macro environmental factors that affect a business. Students will learn to conduct a PESTLE analysis to understand market dynamics.
Key Questions
- What constitutes a business environment?
- How do macro factors like government policies affect startups?
- What is a PESTLE analysis?
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