Activity 01
Pairs: Ad Critique Challenge
Pairs select two print ads from newspapers, one informative and one persuasive. They list three techniques used in each and discuss audience targeting. Pairs present findings to swap with another pair for verification.
What ethical dilemmas do medical professionals face?
Facilitation TipDuring the Pairs: Ad Critique Challenge, circulate and prompt pairs to explain their reasoning, not just their answers.
What to look forProvide students with a print advertisement. Ask them to identify: 1. The primary appeal used (e.g., scarcity, emotion, social proof). 2. The target audience. 3. The specific call to action.
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Activity 02
Small Groups: Classified Ad Design
Groups choose a local product or service, identify target audience, and draft a 50-word classified ad using AIDA. They incorporate one psychological technique like urgency. Groups refine based on peer input.
How does 'The Tale of Melon City' satirize political leadership?
Facilitation TipIn Small Groups: Classified Ad Design, provide a timer to keep groups focused on brevity for the word limit.
What to look forStudents bring in an advertisement they created. In pairs, they present their ad and explain their choices for headline, visuals, and CTA. Their partner provides feedback on clarity and persuasiveness, using a checklist with points like 'Is the headline catchy?' and 'Is the CTA clear?'.
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Activity 03
Whole Class: Ad Pitch Gallery
Students display ads around the room. Class walks through, voting on most persuasive with sticky notes explaining choices. Teacher facilitates discussion on common strengths and improvements.
How do the narrative styles of the two texts differ?
Facilitation TipFor the Whole Class: Ad Pitch Gallery, model how to give feedback using the ethical checklist before students present.
What to look forPresent two advertisements for similar products (e.g., two different brands of biscuits). Ask students to write down: 1. One way the ads are similar in their persuasive strategy. 2. One way they are different. This checks their ability to differentiate strategies.
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Activity 04
Individual: Digital Ad Revision
Each student revises a group ad into a social media format, adding visuals and a call to action. They self-assess against AIDA checklist before submission.
What ethical dilemmas do medical professionals face?
Facilitation TipDuring Individual: Digital Ad Revision, demonstrate how to use the AIDA framework to revise a sample ad on the board.
What to look forProvide students with a print advertisement. Ask them to identify: 1. The primary appeal used (e.g., scarcity, emotion, social proof). 2. The target audience. 3. The specific call to action.
AnalyzeEvaluateSelf-AwarenessSocial Awareness
Generate Complete Lesson→A few notes on teaching this unit
Teach this topic by balancing theory with practical application. Start with short, engaging examples to illustrate AIDA and psychological techniques, then move quickly to activities where students apply these concepts. Avoid overloading with jargon—focus on how techniques work in real ads. Research shows that students retain persuasive writing skills better when they analyse and create ads in the same lesson.
Successful learning looks like students confidently identifying persuasive techniques in ads and applying them in their own designs. They should be able to explain their choices clearly and critique others’ work with constructive feedback. By the end, students will craft concise, audience-specific ads that follow ethical standards and meet CBSE requirements.
Watch Out for These Misconceptions
During Pairs: Ad Critique Challenge, watch for students who believe longer advertisements are always more effective.
Use the activity’s paired discussion to highlight how concise language in short ads often holds more impact. Provide sample ads of different lengths and ask pairs to compare which one persuades them more quickly.
During Small Groups: Classified Ad Design, watch for students who assume all ads use the same techniques.
Have groups present their ads to the class and explain why they chose specific techniques for their target audience. Use this to show how strategies vary based on product type and audience.
During Whole Class: Ad Pitch Gallery, watch for students who think persuasive ads must exaggerate facts.
Guide students to use the ethical checklist during the gallery walk to spot and discuss exaggeration. Ask them to revise ads to make them truthful but still persuasive, then share their findings with the class.
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