Identifying Needs and Market Research
Business · 6th Year · Business in Action · 3.º Período

Identifying Needs and Market Research

Students learn how businesses identify consumer needs through primary and secondary market research. They analyze how data informs product development and marketing strategies.

NCCA Curriculum SpecificationsNCCA Leaving Certificate Business Syllabus - Section 4.2NCCA Leaving Certificate Economics Specification - Strand 3.1

About This Topic

Students learn how businesses identify consumer needs through primary and secondary market research. They analyze how data informs product development and marketing strategies.

Key Questions

  1. What is the difference between field and desk research?
  2. How do businesses use market segmentation?
  3. Why is market research crucial before launching a product?

More in Business in Action

The Marketing Mix

This topic delves into the four Ps of marketing: Product, Price, Place, and Promotion. Students apply these concepts to develop comprehensive marketing strategies for hypothetical products.

2 methodologies

Business Expansion and Growth

Students examine the reasons for and methods of business expansion, including organic growth, mergers, and acquisitions. They evaluate the financial and operational implications of scaling a business.

2 methodologies