The Business of Social Media
Media Studies · Year 11 · Online, Social and Participatory Media · 3o Periodo

The Business of Social Media

Students investigate the economic models of tech conglomerates, focusing on algorithms, targeted advertising, and data-driven revenue.

National Curriculum Attainment TargetsDfE GCSE specifications Media Studies Year 11: Media Industries;Demonstrate knowledge and understanding of the nature of media production, including by large organisations.

About This Topic

Students investigate the economic models of tech conglomerates, focusing on algorithms, targeted advertising, and data-driven revenue.

Key Questions

  1. How do social media platforms generate revenue without charging users?
  2. What is the role of algorithms in shaping content distribution?
  3. How do tech conglomerates dominate the global digital landscape?

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