Strategic Direction and Ansoff's Matrix
Business · Year 13 · Choosing Strategic Direction · 2.º Período

Strategic Direction and Ansoff's Matrix

An evaluation of the different strategic directions a business can pursue to achieve growth.

National Curriculum Attainment TargetsAQA A-Level Business 3.8.1Edexcel A-Level Business Theme 3.2.1

About This Topic

An evaluation of the different strategic directions a business can pursue to achieve growth.

Key Questions

  1. What are the four strategies in Ansoff's Matrix?
  2. How do risk levels vary between market penetration and diversification?
  3. When is product development the most appropriate strategy?

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