Business · Year 11 · Marketing · 4.º Período
Product Life Cycle
Students will examine the stages of the product life cycle and extension strategies. They will analyse how the marketing mix changes throughout a product's life.
National Curriculum Attainment TargetsGCSE Business (9-1) Edexcel 2.4.2GCSE Business (9-1) AQA 3.3.3
About This Topic
Students will examine the stages of the product life cycle and extension strategies. They will analyse how the marketing mix changes throughout a product's life.
Key Questions
- What are the stages of the product life cycle?
- How can a business extend the life of a product?
- How does cash flow change during the product life cycle?
More in Marketing
Market Research
Students will learn about primary and secondary market research methods. They will analyse how businesses use research to understand customer needs.
2 methodologies
The Marketing Mix
This topic explores the 4Ps of the marketing mix: Product, Price, Place, and Promotion. Students will understand how these elements interact to create a successful marketing strategy.
2 methodologies