Market Research
Business · Year 11 · Marketing · 4.º Período

Market Research

Students will learn about primary and secondary market research methods. They will analyse how businesses use research to understand customer needs.

National Curriculum Attainment TargetsGCSE Business (9-1) AQA 3.3.2GCSE Business (9-1) Edexcel 1.2.2

About This Topic

Students will learn about primary and secondary market research methods. They will analyse how businesses use research to understand customer needs.

Key Questions

  1. What is the difference between primary and secondary research?
  2. How do businesses use qualitative data?
  3. Why is market research essential before launching a product?

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