
Marketing · Grade 11 · Product Development and Branding · 3.º Período
Packaging and Labelling
Students examine the functional and promotional roles of packaging, as well as the legal requirements for labelling in Canada.
Ontario Curriculum ExpectationsBMI3C - Core Concepts: Describe the functions of packaging.BMI3C - Core Concepts: Identify the legal requirements for labelling in Canada.
About This Topic
Students examine the functional and promotional roles of packaging, as well as the legal requirements for labelling in Canada.
Key Questions
- How does packaging protect and promote a product?
- What information must be legally included on Canadian labels?
- How is sustainable packaging changing the industry?
More in Product Development and Branding
The Product Development Process
Students trace the journey of a new product from idea generation and screening to commercialization.
2 methodologies
Brand Identity and Equity
An analysis of how brands are built, the value of brand equity, and the elements of a strong brand identity including logos and slogans.
2 methodologies