Marketing · Grade 11 · Marketing Fundamentals · 1.º Período
Consumer Behaviour and Motivation
Students explore the psychological and social factors that influence why consumers buy certain goods and services.
Ontario Curriculum ExpectationsBMI3C - Consumers and Competition: Analyse the factors that influence consumer purchasing decisions.BMI3C - Consumers and Competition: Explain how businesses use consumer profiles to target their markets.
About This Topic
Students explore the psychological and social factors that influence why consumers buy certain goods and services.
Key Questions
- What motivates consumers to make a purchase?
- How do social and cultural factors influence buying habits?
- What role does Maslow's Hierarchy of Needs play in marketing?
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