Activity 01
Pair Work: Ad Annotation
Provide print or digital ads with strong pathos. Pairs highlight emotional words, images, and techniques, then discuss audience impact and potential manipulation. Pairs share one example with the class.
Analyze when an emotional appeal becomes manipulative rather than persuasive.
Facilitation TipDuring Ad Annotation, provide students with highlighters or colored pencils to mark different types of emotional appeals in a variety of ads before discussing.
What to look forProvide students with a short advertisement script. Ask them to identify one specific word or phrase that appeals to emotion and explain what emotion it aims to evoke. Then, ask them to write one sentence explaining if the appeal feels genuine or manipulative.